The backbone of Guiding's public relations approach is that
every member is an ambassador for Girl Guides of Canada.

It is through each and every one of us, individually and collectively, that the public sees who Guides are and what Guides do.

If we all start with a ready smile, a friendly open attitude,
and a helping hand we will be favourably received by the general public.

In a nutshell, PR for Guiding is simply this: 
We are what we "preach."
 

Consistent Messages for Girl Guides of Canada - Guides du Canada